Overlo

What is Overlo?

Overlo is a health and fitness mobile application built for users seeking to track, monitor, and optimize their fitness routines. Founded in 2025 and based in the United States, Overlo operates as a SaaS mobile app in the increasingly competitive health and wellness software market. The app provides tools for fitness tracking and health monitoring, positioning itself within the broader category of consumer health technology applications.

As a relatively new entrant to the market, Overlo has achieved measurable revenue traction quickly. The startup generates verified monthly recurring revenue (MRR) through in-app subscriptions and premium features, making it a functioning revenue-generating business rather than a pre-revenue venture.

Overlo's Financial Performance and Metrics

Overlo currently generates $1,371 in monthly recurring revenue (MRR), with $870 per month in verified RevenueCat revenue providing transparent tracking of subscription income. The business operates with a 100% profit margin, meaning all revenue flows directly to the owner after the app is built and operational—no ongoing customer acquisition costs or significant operational expenses are reducing profitability.

The startup is listed for sale at $20,000, resulting in a revenue multiple of approximately 14.6x MRR. For context, SaaS businesses typically trade between 2-8x annual revenue (or 0.17-0.67x MRR), making Overlo's valuation relatively premium. This multiple suggests the seller is pricing in growth potential, user engagement metrics, or other intangible assets not reflected in current MRR alone.

All financial metrics are verified through TruStats Acquire's public tracking system, providing buyers with transparent, auditable revenue data rather than unverified seller claims.

Why Acquire Overlo?

Overlo represents a acquisition opportunity for several buyer profiles. First, for acquirers already operating in the health and fitness software space, Overlo provides an immediate user base and revenue stream that can be integrated into an existing product suite or consolidated under a larger platform. The 100% profit margin means the acquisition can pay for itself quickly if retention rates remain stable.

Second, for entrepreneurs entering the fitness app market, purchasing Overlo eliminates the product-market fit risk associated with building from scratch. The app has already attracted users willing to pay for its functionality, suggesting some level of genuine demand rather than theoretical interest.

Third, the recent founding date (2025) means the product is new enough to incorporate modern technology stacks and user interface patterns, potentially avoiding the technical debt that plagues older fitness applications. This makes Overlo a candidate for growth strategies like feature expansion, marketing scaling, or geographic expansion without fundamental rebuilding.

Acquisition Considerations

Prospective buyers should evaluate several factors beyond the headline MRR figure. Metrics not publicly disclosed include monthly churn rate, customer acquisition cost (CAC), lifetime value (LTV), active user count, and feature adoption rates. These metrics are critical for determining whether the $1,371 MRR will remain stable post-acquisition or decline due to key person dependencies.

Additionally, the competitive landscape for fitness apps is dense, with established players like Apple Fitness+, Strava, Fitbit, and dozens of venture-backed competitors commanding significant user bases. Understanding Overlo's specific value proposition—what makes users choose it over alternatives—is essential for an acquirer planning to maintain or grow the user base.

The asking price assumes the seller retains or transitions intellectual property rights, data ownership, user accounts, and any proprietary algorithms or training models the app may use. Confirm these details during due diligence.

Interested buyers can view Overlo's complete verified metrics on TruStats Acquire's public dashboard, which tracks revenue, growth trends, and other startup data in real time.