Simple Analytics

Simple Analytics: Privacy-First B2B Analytics Platform

Simple Analytics is a SaaS analytics platform founded in 2018 and based in the Netherlands. The company offers website analytics focused on simplicity and privacy compliance, serving businesses that want visitor insights without the complexity of enterprise tools or the privacy concerns of major analytics platforms. With $39,246 in monthly recurring revenue (MRR), Simple Analytics has achieved measurable traction in a competitive market dominated by larger players.

The startup generates verified revenue of $36,767 monthly through Stripe, demonstrating consistent customer payments and a sustainable business model. This revenue level indicates a stable customer base willing to pay recurring subscription fees for the platform's core functionality.

What Simple Analytics Does

Simple Analytics provides website traffic tracking and visitor analytics for B2B customers. Unlike complex analytics platforms requiring extensive setup or configuration, Simple Analytics positions itself as an alternative that emphasizes ease of use and GDPR compliance. The product appeals to website owners and marketers who need actionable data without complicated dashboards or privacy violations.

The platform tracks standard metrics including page views, visitor counts, referral sources, and basic conversion data. Customers implement analytics through a single JavaScript snippet added to their website, similar to Google Analytics but with a focus on simpler reporting and data privacy. The service operates on a subscription model with tiered pricing based on monthly pageviews or visitor volume.

Revenue and Financial Performance

Simple Analytics currently operates at approximately $39,246 monthly recurring revenue with verified Stripe charges validating the figure. This MRR level suggests 200-400+ active paying customers, depending on average contract value and customer mix. The startup has achieved profitability or near-profitability, a significant milestone in the SaaS space.

The business model relies on subscription renewals, creating predictable recurring revenue. Customer acquisition appears to occur through organic search, content marketing, and word-of-mouth within privacy-conscious developer and business communities. The Netherlands location provides access to European markets with strong privacy regulations that favor Simple Analytics' compliance-first positioning.

The asking price and revenue multiple have not been publicly disclosed, which means prospective buyers should expect direct negotiation based on growth trajectory, customer retention rates, and strategic value within a larger portfolio.

Why Consider Acquiring Simple Analytics

Simple Analytics represents an acquisition opportunity in the analytics sector for several reasons. First, the company operates in a market with genuine demand—website analytics remains a necessary tool for virtually all online businesses. Second, the privacy-first positioning aligns with regulatory trends favoring GDPR and other privacy legislation, creating long-term tailwinds.

For larger analytics platforms, martech companies, or web service providers, Simple Analytics could serve as an add-on product or complement existing offerings. The customer base may have expansion potential through upselling advanced features, data integrations, or enterprise tiers. The straightforward product—without excessive feature bloat—provides a clean foundation for product development or acquisition into a larger ecosystem.

The Netherlands location and European focus also represent strategic advantages for buyers seeking exposure to the European SaaS market or privacy-regulated jurisdictions. The established revenue stream means acquisition risk is lower than early-stage startups dependent on product-market fit validation.

Key Considerations for Buyers

Customer retention rates, churn metrics, and average customer acquisition cost are critical unknowns not disclosed publicly. Understanding how many customers renew annually and why customers cancel would significantly impact valuation. Growth trajectory—whether MRR is growing, flat, or declining—will heavily influence fair acquisition price.

The competitive landscape includes Google Analytics, Fathom, Plausible, and Matomo, all offering privacy-focused alternatives. Simple Analytics' defensibility depends on product differentiation, brand strength, and customer loyalty within this competitive set.

Prospective buyers should evaluate the founding team's involvement post-acquisition, code quality and technical debt, customer concentration risk, and integration opportunities within their existing business. The verified revenue provides confidence in the business fundamentals, but deeper due diligence on customer economics and growth sustainability is warranted before making an offer.