You're showing investors your metrics—but are they seeing proof or just screenshots?
That's the tension every founder faces when choosing between metrics tools. ProfitWell has owned the SaaS metrics space for years. TruStats is newer, built specifically to replace screenshots with live, source-connected verification. If you're deciding between TruStats vs ProfitWell, you're really asking: do you need a metrics dashboard, or do you need public proof your numbers are real?
This matters more than you think. When an investor asks for your churn rate, a screenshot proves nothing. When an acquirer values your business, they trust verified data. When a customer compares you to competitors, they want to see live numbers they can't fake. That's the job these tools are hired to do—but they solve it differently.
What does ProfitWell actually do?
ProfitWell is a SaaS metrics dashboard. It pulls billing data from Stripe (or other payment processors) and builds a model of your revenue, churn, LTV, MRR, and unit economics. The dashboard gives you a place to slice and dice that data—cohort analysis, retention curves, subscriber lifetime value breakdowns.
ProfitWell shines at internal analytics. If you want to understand your own business deeper—why certain cohorts churn faster, which pricing tier holds best, how CAC payback compares month-to-month—ProfitWell's analysis layer is thorough. It's designed for the founder or finance person who spends time inside dashboards.
Pricing runs from free (limited to one metric) to around $500/month for their full suite, which includes Retain (churn prediction) and Recognized (revenue recognition for accounting). Most founders use the free or $99/month tier.
What is TruStats built to do—and why is it different?
TruStats solves a different problem. It's not a metrics dashboard. It's a publicly shareable, API-verified metrics page. You create a page that shows your live numbers—MRR, churn, user count, uptime, or anything else you pull from Stripe, PostHog, Plausible, Beehiiv, and 15 other tools. Every number on that page pulls directly from the source API. No manual updates. No screenshots. No way to fudge it.
When an investor clicks your metrics page, they see live proof. When a customer checks your uptime, they see a real-time status page. When you pitch an acquirer, you hand them a URL that shows exactly how much revenue you made last month—pulled from Stripe, not a spreadsheet. That shift from "here's what my numbers say" to "here's proof of what my numbers actually are" changes the conversation.
You can see what a live verified page looks like at trustats.live/p/trustats. TruStats itself publishes its own metrics this way—so you can verify them too.
Pricing is simpler: free (up to 5 metrics, public only) or $39/month for Pro (unlimited metrics, password protection, custom domain, email capture). No enterprise tier, no upsell to Retain. You pay for what you use.
When should you use ProfitWell vs TruStats?
Use ProfitWell if:
- You need deep internal analysis—cohort retention, LTV by segment, unit economics modeling.
- You spend time inside dashboards and want to make decisions based on data slicing.
- You're already paying for Stripe and want a lightweight free option for basic metrics.
- You value a mature product with years of SaaS metrics expertise built in.
Use TruStats if:
- You need to share verified metrics publicly—with investors, customers, or acquirers.
- You want a live, source-connected alternative to screenshots and manual spreadsheets.
- You pull metrics from multiple tools (Stripe, PostHog, Plausible, Beehiiv, etc.) and want one page to show them all.
- You value simplicity and spend time outside the dashboard (building, selling, fundraising).
- You want transparency as part of your brand or investor narrative.
How do TruStats and ProfitWell handle data differently?
ProfitWell models your data. It ingests your billing events and constructs metrics—calculating churn, LTV, and cohort retention based on that model. The math is solid, but it's still interpretation. You see the dashboard. Investors see a screenshot.
TruStats pulls from the API directly. No modeling layer. No stored copy. When someone visits your metrics page, the page queries your connected tool (Stripe, PostHog, etc.) in real time and shows the result. The metric you see is the source of truth, not a digest of it. That's the difference between "here's my model of the data" and "here's the actual data."
For Stripe metrics specifically, both tools are accurate. The difference is what you do with that accuracy—analyze it internally, or verify it publicly.
Does trustats vs profitwell matter for fundraising?
Yes. Investors see hundreds of pitch decks with charts and screenshots. Most are honest. Some aren't. When you hand an investor a URL where they can verify your MRR and growth rate in real time, you skip the entire credibility question. They click, they see live Stripe data, they move on. No screenshots. No doubt.
The same applies when you're in acquisition conversations. An acquirer doing due diligence will ask for months of revenue, churn, and ARR data. If you give them a spreadsheet, they discount the multiple and hire a forensic accountant. If you give them a live metrics page, they see verified source-connected data and move faster.
TruStats doesn't replace ProfitWell's internal analytics. But it does replace the moment where you say "I promise this is real" with a moment where they verify it themselves. That's worth more than a free metrics dashboard.
The bottom line: TruStats vs ProfitWell is a false choice
You don't have to pick between them. Many founders use both. ProfitWell for internal analysis (or free Stripe dashboard, depending on your needs), and TruStats for public verification. They solve different problems.
If your goal is to understand your business—how cohorts behave, where churn happens, which segments are most valuable—ProfitWell is the stronger tool. If your goal is to prove your business is real, to investors, customers, and acquirers, TruStats is purpose-built for that.
The best version of trustats vs profitwell thinking stops framing it as a versus and starts asking: which job am I hiring each tool to do? Most founders find the answer is both.
If you're ready to give investors and acquirers live, verified proof of your numbers, create your free verified metrics page at trustats.live. You'll publish your first live metric in under 5 minutes. No credit card required. No screenshots required.